What Genki is About
Collaborating with artisan makers in Rajasthan, India, we cherish our personal relationships with everyone in the production of Genki clothing. From the independent tailors who make the clothes, to the families who source and sell us the recycled fabrics.
Each person on the production line enriches the brand with their expertise and shared love of beautiful, high-quality clothing. We are dedicated to fair pay, good working conditions and a slow fashion production principle.
Our supply line is simple, personal and transparent with every item handmade with love.
People
Sustainability is at the core of all of our designs. Be it upcycling vintage silk saris into new clothing to crafting organic block-print clothing using natural vegetable dyes.
At Genki we want to celebrate the beautiful materials the world already has, and cherish what others might otherwise discard of.
We stand against the majority of the fashion industry's damaging practices and show that beautiful, vibrant clothing can be created in a way that is kind to our planet.
Planet
Genki is a love letter to patterns.
We find ourselves mesmerised by the patterns we discover on the recycled saris, we integrate them into every corner of our design, labels, tags and even our website.
This for us, embodies the ethos of the brand, cherishing our resources via the repurposing of beautiful textiles we already have in the world. Interwoven with the fabric, these patterns represent the environmental and human connections created, conversations sparked, and memories made.
Patterns
Process
Conscious processes are at the core of all of our designs.
Be it upcycling vintage silk saris into new clothing to crafting organic block-print clothing using natural vegetable dyes.
At Genki we want to celebrate the beautiful materials the world already has, and cherish what others might otherwise discard of. We stand against the majority of the fashion industry's damaging practices and show that beautiful, vibrant clothing can be created in a way that is kind to our planet.
Our founder, Camille Dawson, discovered her love for silk and vintage fabrics when she’d delve into her French grannies closet of vibrant wares as a child. She turned that love for textiles into becoming a designer, dedicated to creating clothing with that same feel-good factor she got when she first discovered the joys of beautiful material. In 2019 Camille formed connections with artisan tailors in Rajasthan, founded Genki Designs and has been consciously creating unique garments ever since.
